The Association aligns strategy, creative and media across brand and fundraising with Moore to accelerate mission impact.

WASHINGTON, Sept. 24, 2026 /PRNewswire/ — Moore, the leading constituent experience management (CXM) company, today announces its selection as brand agency of record for the Alzheimer’s Association. Following an extensive competitive review, the Association selected Moore to lead strategy, creative and media for its brand.

As the Association’s brand agency, Moore will oversee all brand creative development, paid media planning and delivery, and marketing across the organization’s master brand and key national initiatives. Moore will also support select medical and scientific research communications, product launches, and brand distinction campaigns to reinforce the Association’s leadership in brain health and to serve those affected by Alzheimer’s disease and all other dementia. The work is an expansion of Moore’s agency of record for fundraising for the Association.

“We’re committed to delivering a clear, consistent experience for the communities we serve, from individuals with Alzheimer’s and dementia and their families to people wanting to take positive steps towards their brain health to researchers, advocates, volunteers and donors,” said Kim Postulart, chief marketing officer for the Alzheimer’s Association. “Aligning the Alzheimer’s Association brand and fundraising with Moore enables us to communicate our mission more effectively, strengthen engagement across every touchpoint, and advance our mission. Moore’s integrated expertise and breadth of capabilities made them the right choice to lead us into the future.”

The Alzheimer’s Association is a leading voluntary health organization dedicated to brain health and Alzheimer’s care, support, research and advocacy. Through global research, public policy leadership, community programs and trusted education, the Association is advancing progress toward methods of prevention, treatment and, ultimately, a cure while improving quality care and support for those affected by Alzheimer’s and other dementia.

“We’re honored to be selected as the growth engine for the Alzheimer’s Association brand, supporting one of the world’s most respected health organizations,” said Gretchen Littlefield, CEO of Moore. “Today’s leading purpose-driven organizations recognize that sustainable growth comes from creating one connected constituent experience that strengthens relationships. Through an integrated strategy, we’ll help amplify the Association’s leadership, expand its reach and accelerate mission impact.”

The Alzheimer’s Association partnership reflects Moore’s integrated approach to growth, bringing together marketing, paid media, data, technology and fundraising to create connected constituent experiences that earn trust, deepen engagement and inspire action.

About Moore
Moore is the growth engine for the purpose-driven economy. Powered by the proprietary data intelligence of SimioCloud, Moore creates connected constituent experiences that earn trust, deepen engagement and inspire action. As the leading constituent experience marketing company, Moore brings together communications, media, data, technology and fundraising to deliver integrated constituent experiences across every platform, channel and device. The result is a smarter, more connected approach to growth that accelerates mission impact.

About the Alzheimer’s Association
The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia®. Visit alz.org or call 800.272.3900.

Media Contact
Mac McKeever
mmckeever@wearemoore.com
207-841-6110

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