FreeCast Inc. (NASDAQ: CAST) today announced the launch of Beyond Media, a new research and industry intelligence series published through FreeCast’s LinkedIn presence examining the rapidly changing intersection of media, telecommunications, technology, advertising and global connectivity.
The new series will provide ongoing FreeCast research, analysis and perspective on major structural changes affecting the industries in which the Company operates, including streaming television, MNOs and MVNOs, ISPs, satellite connectivity, 5G, Direct-to-Device (D2D), Direct-to-Mobile (D2M), next-generation broadcasting, advertising technology, sports distribution and digital commerce.
FreeCast’s Beyond Media research focuses on a fundamental question emerging as these industries converge:
Telecommunications companies have spent trillions connecting the world. Who monetizes what happens after the consumer connects?
“The media industry can no longer be analyzed independently from telecommunications, satellite, mobile, advertising and commerce,” said William Mobley, CEO of FreeCast. “Beyond Media gives us a platform to examine where these industries are going, what is driving the changes, and where we believe new economic opportunities are emerging.”
The Opportunity Above Connectivity
The Beyond Media reports will examine what FreeCast describes as the media monetization layer above global connectivity.
For decades, telecommunications economics have centered largely around infrastructure, subscribers, bandwidth, ARPU and churn. But as fiber, 5G, fixed wireless, satellite and emerging D2D/D2M technologies expand connectivity, FreeCast believes increasing attention will turn toward the economic activity occurring over those connections.
Consumers spend significant portions of each day viewing video across televisions, smartphones and connected devices. Within that attention economy are streaming, sports, advertising, subscriptions, premium programming, payments and commerce.
FreeCast’s research explores why connectivity providers may increasingly seek to participate in those economics rather than simply supplying the network beneath them.
“The most valuable real estate in next-generation telecommunications may not ultimately be the fiber underground, the tower overhead or even the satellite in orbit,” Mobley said. “It may be the hours of consumer attention that follow the connection.”
Researching a Converging Global Market
Beyond Media will examine developments that historically belonged to separate industries but are increasingly becoming interconnected.
Satellite networks are moving closer to mobile devices. Wireless companies are becoming home broadband providers. Broadcasters are expanding into IP distribution. Streaming services are becoming advertising platforms. Telecom providers are bundling entertainment. Media platforms are adding payments, subscriptions and commerce.
These changes are creating new competitive relationships—but also potentially significant opportunities for collaboration.
FreeCast’s research will examine these developments through the perspective of a media technology company operating across content aggregation, distribution, advertising and Platform-as-a-Service.
The Company’s PaaS strategy is designed around a similar convergence. FreeCast enables providers to establish branded Media & Transaction Hubs combining free television, FAST and AVOD programming, premium entertainment, sports, content discovery, subscription management, advertising, payments and commerce.
For global operators, the underlying technology can remain consistent while content, language, advertising, payment methods and commercial relationships are localized by market.
Different networks. Different countries. Different languages. Different content. One underlying media monetization architecture.
Looking “Beyond Media”
Future Beyond Media reports are expected to examine subjects affecting the broader global media ecosystem, including the evolution of television distribution, satellite and terrestrial connectivity, D2D and D2M, streaming aggregation, local broadcasting, sports rights, advertising technology, subscription economics, content discovery and the growing relationship between media and digital transactions.
The objective is to provide investors, telecommunications executives, broadcasters, content companies, technology providers and other industry participants with FreeCast’s perspective on where these markets are converging and what those changes could mean for the future economics of media.
“We called the series Beyond Media Research because the future of media is increasingly about much more than television or streaming,” Mobley said. “It is becoming inseparable from connectivity, data, advertising, payments and commerce. Understanding where those industries intersect is where we believe some of the biggest opportunities will be found.”
FreeCast’s Beyond Media research reports will be published through the Company’s LinkedIn presence and made available for industry professionals, investors, partners and others interested in following the continuing transformation of global media and connectivity.
The networks connect the world. Beyond Media examines what happens next.
About FreeCast
FreeCast Inc. (NASDAQ: CAST) is a media technology company providing streaming aggregation, digital television distribution, advertising technology and Platform-as-a-Service solutions. FreeCast’s technology is designed to help organizations deploy branded media experiences combining content discovery, free and premium programming, subscription management, advertising, payments and digital commerce across connected devices.
Important Cautions Regarding Forward-Looking Statements
All statements other than statements of historical facts included in this press release are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Generally, such forward-looking statements include statements regarding expectations, possible or assumed future actions, business strategies, events or results of operations, including statements regarding expectations or predictions or future financial or business performance or conditions and those statements that use forward-looking words such as “projected,” “expect,” “possibility” and “anticipate,” or similar expressions. The achievement or success of the matters covered by such forward-looking statements involve significant risks, uncertainties, and assumptions. Actual results could differ materially from current projections or implied results. The Company cautions that statements and assumptions made in this news release constitute forward-looking statements and make no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. The information set forth herein speaks only as of the date hereof. The Company and its management are under no obligation, and expressly disclaim any obligation, to update, alter or otherwise revise any forward-looking statements following the date of this news release, whether because of new information, future events or otherwise, except as required by law.
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